The Beer Distribution Game
The A.T. Kearney Beer Distribution Game updates the classic supply chain game originally developed at the MIT Sloan School of Management in the 1960s and brings it to your iPhone/iPad.

Asset Publisher


The Classic Supply Chain Game

This game provides an interactive and enjoyable way to learn about a classic supply chain problem: The Forrester or bullwhip effect that is typical for the dynamic behavior of multi-tier supply chains.

Try your skills in managing the simple, four-step supply chain for beer and minimize the supply chain cost. Without the hassle of setting up a board game, a simple test run only takes a few minutes.

March, 9th 2018: Beer Distribution Game update available

Excessive stockpiles despite a presumably constant consumer demand? The bullwhip effect keeps creating headaches to supply chain professionals for decades. The A.T. Kearney Beer Distribution Game gives you the opportunity to experience this business simulation on your iPad and iPhone. The updated version featuring iOS11 compatibility and a range of scenarios in multiplayer mode is now available for download from the Apple App Store.