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Internet-enabled sensors. From the moment our strawberry is picked, the retailer knows its status and freshness thanks to sensors that collect information across the supply about soil content, exposure to sunlight, humidity, and temperature.


>Internet-enabled sensors. From the moment our strawberry is picked, the retailer knows its status and freshness thanks to sensors that collect information across the supply about soil content, exposure to sunlight, humidity, and temperature.

Blockchain. Immediately after being picked, the strawberry's batch is assigned a digital "token" that allows it to be tracked at every step from the orchard to the store, giving the grocer exact knowledge about where the strawberry has been and how long it has been in transit.


Blockchain. Immediately after being picked, the strawberry's batch is assigned a digital "token" that allows it to be tracked at every step from the orchard to the store, giving the grocer exact knowledge about where the strawberry has been and how long it has been in transit.

Augmented reality. AR-equipped glasses allow workers to look at our strawberry and then gain access on their screens to all the data they need to know about it. It gives the retailer a tool for ensuring that the strawberry is of high enough quality for the store.


Augmented reality. AR-equipped glasses allow workers to look at our strawberry and then gain access on their screens to all the data they need to know about it. It gives the retailer a tool for ensuring that the strawberry is of high enough quality for the store.

Artificial intelligence. The mounds of data about our strawberry is powering AI efforts. As the strawberry sits in the distribution center, AI is used to analyze weather reports, local schedules, and data about the strawberry to determine how soon the strawberry needs to get the store and where it should go.


Artificial intelligence. The mounds of data about our strawberry is powering AI efforts. As the strawberry sits in the distribution center, AI is used to analyze weather reports, local schedules, and data about the strawberry to determine how soon the strawberry needs to get the store and where it should go.

Hyperspectral imaging. Special cameras that see wavelengths not visible to the human eye can detect molecular changes in the strawberry, indicating its freshness or whether it was previously frozen. It can help determine how soon it needs to reach a store shelf before spoiling.


Hyperspectral imaging. Special cameras that see wavelengths not visible to the human eye can detect molecular changes in the strawberry, indicating its freshness or whether it was previously frozen. It can help determine how soon it needs to reach a store shelf before spoiling.

Smartphone camera. The strawberry has reached the store, where consumers' smartphones can scan their produce for freshness or even information about where it came from. As consumers start to play their own role in fresh food, retailers will have no choice but to step up their games.


Smartphone camera. The strawberry has reached the store, where consumers' smartphones can scan their produce for freshness or even information about where it came from. As consumers start to play their own role in fresh food, retailers will have no choice but to step up their games.

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