Beyond Limits: The Future of B2B Sales Beyond Limits: The Future of B2B Sales

The B2B Sales Revolution The B2B Sales Revolution

Optimization from the Middle to Inspire, Involve, and Empower Optimization from the Middle to Inspire, Involve, and Empower

What do sales managers across industries struggle with most in their day-to-day businesses? Sales organization inertia and reluctance to change. Optimization from the Middle begins at the intermediate levels of the organizationactively engaging 100 percent of top managers, 50 percent of middle managers, and more than 15 percent of staff. By using a structured approach in which employees bring their experience and creativity to the table, ownership is built into the process from the beginning.

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