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Battle Plans for a Downturn

Battle Plans for a Downturn

Battle Plans for a Downturn

In the best of times, business resembles a cruel contact sport. In the worst, it becomes a deadly battlefield for companies unprepared for the strategic decisions a major economic downturn requires. Should you dig defensive trenches to protect your revenues and profit margins while freezing all investment programs? Or, do you go on offense, aggressively pursuing opportunities afforded by competitor weakness?

June 2009
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