Chief Marketing and Sales Officers face substantial challenges, from customers with changing and diverging needs to new competitors and breakthrough technologies. A.T. Kearney supports companies in all industries in staying ahead of new market developments, capturing new opportunities, and shaping markets. We work collaboratively with our clients to drive transformative change and profitable growth—while ensuring sustainable business success.
It’s not physical or digital; it’s physical with digital. Having multiple channels is good for business.
A study published in association with the Confederation of British Industry (CBI) reveals that now is a crucial time to secure competitive advantage by addressing female B2B decision makers.
Learn about Pricing Full Potential (PFP) Analyzer and read current research.
The more market power you have, the more you stand to gain from your pricing strategy.
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