Chief Marketing and Sales Officers face substantial challenges, from customers with changing and diverging needs to new competitors and breakthrough technologies. A.T. Kearney supports companies in all industries in staying ahead of new market developments, capturing new opportunities, and shaping markets. We work collaboratively with our clients to drive transformative change and profitable growth—while ensuring sustainable business success.

Deciphering the Data

Todd Huseby, A.T. Kearney partner, highlights findings from the research study, “Engaging Multichannel Consumers,” conducted with 4,000 American consumers to explore usage and expectations with multiple channels of engagement.
Blue Is the New Green
MWorld: Journal of the American Management Association, Summer 2012
Riding the water shortage wave to the top.

Mark Van Weegen, Soyoung Kwon, and Basil Wuson
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ESPN Snags the One-Percenters
CMO.com, 13 July 2012
ESPN raised the bar for broadcasting single-narrative, long-form sporting events.

By Greg Portell
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Internet Economy: Six Pence and None the Richer
Folio Magazine, 1 May 2012
The race to add "uniques" distracts from the advertising commoditization fight.

By Greg Portell and Kosha Gada
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