Winning the Profit Game: Smarter Pricing, Smarter Branding

Winning the Profit Game is a book about improving the bottom line, but it is not the same old discourse on the subject. Instead, it offers a fresh approach by explaining that before a business can affect the bottom line it must first grow the top line. There are two fundamental tools for doing so: price and brand.

The authors make a compelling case for the link between price and brand, showing a linear relationship to revenue growth. Their innovative approach turns pricing into a logical, high-return activity that is integral to developing new products and services. And in putting brand at the center of their framework, they challenge the misconception of branding as the fuzzy, mysterious concept that some experts persist in making it. Rather, it is absolutely linked to price, so much so that a superior price strategy cannot exist without a detailed brand strategy.

The book is published by McGraw-Hill. An excerpt is currently available for download.

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