Unleashing the Shopper Marketing Engine

Transforming how CPG companies think and act within the retail environment.

In recent years, shopper marketing has emerged as a prevalent item on the agendas of consumer packaged goods manufacturers. The leaders recognize that reaching shoppers inside the store is a powerful way to increase sales and improve customer relationships. By capturing shopper insights, aligning sales and marketing and working to activate the brand in-store, companies can ignite their shopper marketing engines.

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For more information, please contact the authors:
Laura Gurski
Melanie Schmidt
Gil Krakowsky
Soyoung Kwon
Vinay Mascarenhas

October 2009