Think Small to Grow

The next chapter in the North America automotive industry

As auto sales continue their slow rebound a bright spot is emerging--the low-cost-car segment is expected to grow by 500 percent globally by 2010. The next step for U.S. automotive manufacturers and suppliers is to figure out how to develop a profitable offering in the ULCC segment without hurting revenues in other segments.

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For more information, please contact the authors:
Dan Oxyer
Shiv Shivaraman
Sudipta Ghosh
Ruediger Pleines