The Affluent Investor

Can banks keep the profit engine running?

Affluent customers, those with assets of €100,000 or more, make up a small percentage of total clients for banks, but they account for the majority of their financial assets. As people live longer and accumulate wealth past the age of 60, this segment is becoming increasingly important.

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For more information, please contact the authors:
Andreas Pratz
Daniela Chikova
Jürgen von der Lehr

July 2009