Stretch! How Great Companies Grow In Good Times and Bad

In Stretch!, the authors show business leaders how to build their businesses even in tough times. CEOs worldwide confess that they achieve, on average, just 50 percent of their growth targets. It's not because they can't grow, it's because they've forgotten how. Based on in-depth case studies and analysis of some 29,000 global companies over 14 years, Stretch! combines hard data, fresh ideas and practical guidance on achieving real growth in any economy.

As Deans and Kroeger discuss, the lessons learned are many. But the overarching message is that extraordinary growth is achievable by all companies, in all industries, in any phase of the market cycle.

This book is published by John Wiley & Sons. An excerpt is currently available for download.

A preview chapter is available below.

Download the PDF