Retail After the Crash

Trends that will reshape the industry

In these tough economic times, retailers have no way of knowing where the recession is going or how long it will last. The only certainty is that the landscape is shifting. "Mega forces" are long-term structural changes that will reshape the industry permanently. "Wild cards" are shorter-term trends that will likely only affect the near future. By understanding both types of change, retailers can plan more effectively and gain an edge on the competition.

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