"No Insult" Pricing and Promotions

A smarter approach to winning back value-conscious retail customers

Savvy shoppers know how to get the best deals and savvy retailers know how to create these deals while still turning a healthy profit. But the relentless push by value retailers such as Wal-Mart and Costco means the days of straightforward pricing and promotions tactics are gone. Instead, retailers must begin crafting strategies that build on existing pricing techniques and focus more on meeting customers’ needs and desires. The potential reward—regaining lost customers and attracting new ones—is well worth the effort.