Managing Sales Effectively in Tough Times

Improve sales performance while keeping costs low

How can companies grow sales while keeping costs low, mitigating risks and maintaining customer satisfaction? The answer is to increase sales effectiveness. By optimizing the sales channel and product mix at every stage of the customer experience, a company can increase its sales force's productivity and improve both the top and bottom lines. In this tough economic environment, these measures can help companies weather the storm and prepare for future success.

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For more information, please contact the authors:
Dirck Forquignon
Inna Baigozina-Goreli
Natasha Herzberg
Javier Navarro
Horacio Hurtado

June 2009