Local Impact Marketing

Taking the brand experience to the customer

Local impact marketing is a grass-roots, "experiential" technique that uses localized tactics to tap into customers' senses and create a more personal, longer-lasting brand experience. It's no longer just for cash-strapped start-ups--it's the fastest growing discipline in business.

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For more information, please contact the author:
Andrew Green
Melanie Schmidt
Preethi Prasad Boone
Bao Phan

July 2009