India Retailers: Improving Category Management

Focus on customers, roles, competitors and performance

For India's retail industry, sound category management is not a core competence, but there are plenty of steps retailers can take to change that. By replacing subjective decision making with data-driven analyses, category managers can make better product decisions that lead to better results and more satisfied customers.

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For more information, please contact the authors:
Hemant Kalbag
Debashish Mukherjee
Subhendu Roy

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