Executive Agenda 2012 Q1

Ideas and Insights for Business Leaders

Beauty: Only as Deep as the Customer ExperienceBeauty: Only as Deep as the Customer Experience
In beauty care and cosmetics, the customer's experience
is where the sale is won or lost.
PDF | Kindle | iPad (requires iBooks)

(re)Building a Post-Earthquake Japan(re)Building a Post-Earthquake Japan
From the devastation of March 11, 2011, may come a new
birth for Fukushima and Japan.
PDF | Kindle | iPad (requires iBooks)

Real Companies, Real Strategy, and Real Growth in AustraliaReal Companies, Real Strategy, and Real Growth in Australia
Growth is not limited to the almost mythical global giants
with their vast resources. Real companies grow too.
PDF | Kindle | iPad (requires iBooks)

The Summer ChampionsThe Summer Champions
How do the leaders stay consistently ahead of their markets
while hitherto-thriving businesses fail?
PDF | Kindle | iPad (requires iBooks)

Innovation: Are You Focused on the Perfect over the Optimal?Innovation: Are You Focused on the Perfect over the Optimal?
Innovation is more than grand themes and big
ideas. Much more.
PDF | Kindle | iPad (requires iBooks)

Last Train Stop on EarthDoing Business at the "Last Train Stop on Earth"
An interview with Robert Murray, CEO of Lion, a leader
in Australia's food and beverage industry.
watch video | PDF | Kindle | iPad (requires iBooks)

How to Create an Entirely Different(iated) Customer ExperienceHow to Create an Entirely Different(iated) Customer Experience
Turning customer dissatisfaction (or even mere indifference)
into pure delight.
PDF | Kindle | iPad (requires iBooks)

Social MediaSocial Media: Are You Part of This Conversation?
Like being stuck in quicksand, struggling against the social
media mindset simply hastens your demise.
PDF | Kindle | iPad (requires iBooks)

Automotive: A Pillar of Mexico's EconomyAutomotive: A Pillar of Mexico's Economy
An interview with Ernesto Hernandez, President and
Managing Director of General Motors de Mexico.
PDF | Kindle | iPad (requires iBooks)

Mexico: The Competition Is Stiff, Global, and Here to StayMexico: The Competition Is Stiff, Global, and Here to Stay
An interview with Blanca Treviño, CEO of Softtek,
a leading IT services company in Mexico.
PDF | Kindle | iPad (requires iBooks)

 
 


An interview with Blanca Treviño


An interview with Blanca Treviño
The President and CEO of Softtek talks to A.T. Kearney’s Ricardo Haneine and Rodrigo Slelatt about the future of IT outsourcing and what Mexico can do to improve its competitiveness in the sector.
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Executive Agenda

A.T. Kearney’s business journal of featured articles and management insights.