End-to-End Pull

Eradicating the "high-inventory-poor-service-level" problem

Supply chains for consumer products companies are long and complex, particularly in developing countries with poor infrastructures and a large number of distributors. A “pull” replenishment system can move goods more efficiently—improving planning and customer service while reducing inventories.

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For more information, please contact the authors:
Saurine Doshi
Hemant Kalbag
Kaushika Madhavan
Nithin Chandra

September 2009