Eliminating the Print and Digital Divide

How magazines can reinforce their brands online.

As more people visit magazine websites to get their news and information, sales of printed magazines have been plummeting along with brand value. Amid a global slowdown in advertising, publishers must find new ways to bridge the divide between the print and digital worlds. When the print and digital arms of an organization work together they can boost brand value, create more personalized reader experiences and increase revenues.

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For more information, please contact the authors:
Jim Singer
Greg Portell
Lisa Tan
Katie Thomas

December 2009