Executive Agenda
Spring/Summer 2007

Features

Designing the Leveraged Organization
Is the strategic business unit a thing of the past? Companies are increasingly leaving it behind to pursue new modular opportunities for growth— cross-unit synergies, strategic alliances and outsourcing. The danger is, however, that so many different directions can wreak havoc on the corporate strategy.
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Are You More Capable Than Your Competitors Are Ruthless?
In a competitive world, the best players win by setting the terms by which others must compete. Long-term success often suffers when competitors seize advantage by rewriting the rules. How should you react when the game suddenly changes?
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The Inside Story on Organic Growth
While many companies look to external factors to sustain growth, the leaders know that internal actions are the most effective. No matter the industry or business climate, every company has the internal resources to propel its organization to unprecedented levels of organic growth.
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Management Agenda

Keep Your Eye on the 'I'
As the cost of marketing goes up, companies are looking for a better way to measure the effectiveness of their marketing and advertising programs. Most companies concentrate on the ambiguous “R” in return on investment—when the “I” offers a much clearer picture.
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In Offshoring, Execution Is Everything
Despite the complexities involved in offshoring, success follows from a simple if unacknowledged rule: How a company goes into offshoring determines what it will get out of it. Execution trumps all other factors—function, location and business model—in determining why some companies fail while others succeed.
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Vertical View

Thinking Beyond the Next Blockbuster
Once the envy of other industries, pharmaceutical companies now face mounting pressure and challenges that cannot be solved with time-honored strategies or proven formulas. To succeed in this new marketplace, Big Pharma could learn a thing or two from other industry shake-ups.
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Research Reports

Global Competition Is Heating Up
Offshoring raises as many questions as it does opportunities. Which locations offer the best blend of skills, costs and business environment? A.T. Kearney’s annual Global Services Location Index evaluates 50 countries to determine the most attractive offshore destinations.
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Latin America: A Near-Shore Alternative
Long overshadowed by Asia, Latin American nations now rank among the top tier of near- and offshore destinations. Their secret: privileged location, abundant talent and a fi erce competitive spirit.
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Creating New Jobs and Value with Private Equity
Private equity is changing the face of business—and in ways that might surprise you. Firms backed by private equity pursue strategies that every company, troubled or not, can learn from.
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Page 66

Delivering the Good(s): Sustainability Takes Center Stage
The three commandments—go green, get sustainable, be ethical—are wooing corporate disciples who understand that embracing these values is an opportunity to cultivate.
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Executive Agenda

A.T. Kearney’s business journal of featured articles and management insights.