Chemical Customer Connectivity

Knowing what matters to your customers — the European experience

Recession in developed markets, a stronger Euro, soaring costs for oil and other commodities.... It is no surprise that the European Chemical Industry Council lowered its growth forecast for the 2008 financial year to 2 percent. Yet when the going gets tough, the tough get going. The fast-growing market of the past few years has hidden a lot of sloppy behavior—the worst of which is not truly addressing what your customers need or want. Winners—survivors—in this market have already realized that the time has come for a change.