Chain Reaction

Your firm cannot be "sustainable" unless your supply chains become sustainable first
Sustainability and corporate stewardship is a social ideal and a business necessity. The former tension between efficiency and sustainability has vanished as being sustainable is now a source of competitive advantage and a matter of corporate survival rather than a costly inconvenience.

The best companies view sustainability not only as a chance to contribute to social goals, but as a powerful source of competitive advantage. Yet the dream of doing good works and making a good profit will go unfulfilled unless orderly supply chains literally and sustainably "deliver the goods."