Shrinking margins are forcing companies to look for ways to grow their businesses, while they actively address marketing cost savings opportunities. A.T. Kearney’s marketing strategy capabilities include experience in customer franchise development using state-of-the-art segmentation techniques. In addition, we help clients define their customer relationship management (CRM) strategies and supporting structures for each customer segment.

A.T. Kearney also helps clients optimize marketing & sales expenditures through rigorous internal analysis of current organizational structures, capabilities, cost structures and resource allocation, coupled with external analysis of changing consumer purchasing patterns.

Pricing is often an underdeveloped skill but a powerful profit lever. Typically a 1 percent improvement in pricing can lead to an 8.2 percent improvement in operating profit, significantly higher than for a 1 percent improvement in variable cost, volume or fixed cost.

Our consultants who specialize in pricing optimization provide a tool for rapid pricing opportunity quantification, and develop pricing strategies to meet shareholder and corporate goals, including strategic, value, transactional and e-pricing strategies.

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Leveraging Your Most Powerful Competitive Weapon: The Sales Team
As companies' strategies evolve and customer needs change, senior management must consistently "re-arm" and renew the sales organization.

Contact us if you would like more information on A.T. Kearney's experience in marketing & sales.