Strategic IT

IT innovation and effectiveness study

Christian Hagen was interviewed by Bill Cullifer, of the World Organization of Webmasters (WOW), for Why IT Now to discuss the direction of IT innovation – game-shifting strategies, enabled by technology, that create a sustainable competitive advantage or significant cost reductions.

IT innovation is not the latest cutting-edge technology. It is how companies are using IT for breakthroughs in business performance: increasing competitiveness, improving market dynamics, repositioning the company against its competitors, or allowing entry into new markets.

The study shows that successful CIOs are much more than technologists – they must be business leaders who can articulate how new technologies can better position their company for competitive advantage. Additionally, today’s companies with a positive view of IT innovation have greater sales growth.

Correlation of sales growth and IT innovation

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Where the Money Isn't
Summer 2010 - MIT Sloan Management Review
In theory, IT innovation is important — except it's often not a priority in company budgets.
By Bob Haas, Christian Hagen

Delivering Technology Innovation
A.T. Kearney’s 2009 IT Innovation and Effectiveness Study included nearly 150 executives, who were directly involved in their company’s IT investment decisions.

Six Mandates of IT Innovation
A.T. Kearney’s 2009 IT Innovation and Effectiveness Study found that leading companies share similar characteristics.