Strategy

Complexity management
In consumer goods, product complexity is - despite efforts to the contrary - on the rise. As consumer choice increases, consumer satisfaction does not always follow suit. Managing complexity however is one of the most complex, multi-function, multi-company, management issues today. Doing it well means striking a balance between maximizing the value of variety and minimizing the cost. Cracking this issue - strategically and sustainably - can reap dramatic rewards. A.T. Kearney has worked on this topic for over a decade for many clients and industries.

Corporate strategy and business unit strategy
With global markets like India and China growing (and growing richer) and consumers in more mature markets responding to a host of new personal and social influences, "new market/new product strategies" isn’t just for start-ups. Constant renewal, and managing the complexity it creates, is key to our clients’ success.

Marketing strategy
Traditional print and broadcast advertising continues to evolve. New ways to reach consumers bubble up every day. Things that used to be free now cost money; things that used to be valuable don’t seem that way anymore. Measuring success has never been tougher. We help our clients on both sides of these issues: how to increase the impact, and how to improve the investment.

Merger integration
FMCG and Retail sectors are consolidating rapidly, and our clients know that they have to make M&A one of their core competencies. They find A.T. Kearney’s practical approach and deep understanding of operational economics invaluable in making the right choices—and then making them work.

Pricing optimization
Retail consolidation and improved consumer information put constant pressure on our clients to think about pricing innovatively. Understanding what customers, shoppers, and consumers value (and will pay for) in a structure that is defensible across channels has become much more data-intensive - but the resulting profit potential is great.

Promotions management
Shoppers have changed the way they shop for value in fundamental ways, splitting their purchases between channels for both value and cost. Retailers are gaining influence and increasingly demanding not only effective promotions but also more customized product offerings. The importance of effective and efficient customization and promotions management is rising accordingly. A.T. Kearney works with both retailers and manufacturers to improve the way customized offerings and promotions are managed.