Research and publications

IT in the Telecom Industry
As IT becomes a more vital part of the telecommunications industry, costs and complexity are also rising. Telecom companies today must strive to make IT a driver of value.
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Do Readers Dream of Electronic Books?
More people today are downloading e-books, a trend that will only accelerate in the next decade and undoubtedly change the publishing value chain.
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10 Facts That Will Shape the Global Business Environment
In this series, A.T. Kearney’s Martin Walker explores several of the most pressing issues facing business leaders as they plan for the future...[more]

More communications & high tech publications

Internet Value Chain Economics
There remains a low level of understanding of how the Internet economy works. This must change as the Internet continues to grow.
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Pulling the Capex Lever
How much a company spends and what it should be spent is a fundamental question that must be answered in a radically different way.
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Telecom: Facing the Global Crisis
The telecommunication industry has fared comparatively well during the economic crisis. But with changes imminent, telecom firms cannot afford to rest on their laurels.
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Telecommunication: Measuring Quality of Service
As more services and providers are available to consumers, quality is becoming a major factor.
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SaaS: Managing the Anti-IT Application
SaaS applications are emerging as a major tool for reducing IT costs, but successful deployment only happens when SaaS is tied into an overarching strategy.
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Is there a cloud at the end of the telco pipe?
5 April 2010 — Connected Planet Online
For all the talk of telcos trying to get a higher share of chief information officers’ wallets, there is little to show in one of the hottest recent trends: software as a service or cloud computing.
By Augusto Morais
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Crystal Ball 2.0: Crazy Ideas for 2010
14 December 2009 — Telephony Online
Alex Liu, A.T. Kearney partner and lead for Americas Communications & High Tech, reviews the results of his 2009 predictions and makes a few new ones for 2010, commenting that "The future is getting less cloudy."
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1 + 1 = 1: Network Sharing
European mobile network operators face an uncertain future, as the revenues from mobile phone minutes converge with the cost of production.
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Managing Mobile Costs:
Operational Excellence in the Mobile Communications Industry
A three-phased, integrated cost management approach can identify a 15 to 20 percent efficiency gap in operational costs.
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Why Go Green?
How sustainability can benefit mobile telecommunications, despite consumer disinterest.
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Middle East Media on the Move
Across much of the world, the media sector is facing unprecedented challenges. Newspaper readership is on the decline. Advertising revenues and consumer spending have been hit hard by the recession.
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Gauging Mobile Performance
The mobile industry remains attractive in terms of earnings, but operators are beginning to see a changing and more competitive environment.
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Connect the Dots
Success in telecommunications requires managing your businesses as a portfolio of assets and future options and making clear choices about where to compete.
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Telecom: Time to Lose the Bunker Mentality?
The current financial panic is largely taking place minus a major industry player - telecom. But this bunker mentality can't prevail. Alex Liu offers a few predictions about the changing landscape.
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Is Telecom Prepared for the Rapidly Gathering Storm?
A hurricane is bearing down on the telecom industry as three distinct forces—portalization, stickiness and convergence—come together to reshape the landscape. Companies that want to do more than survive this gale should move now to protect their "beachfront property."
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Simplify or Drown: Fighting the Rising Tide of Telecom Complexity
Telecom carriers can turn back the rising tide of complexity with a simplified organizational structure that will reduce costs, increase revenues and improve the customer experience.
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Tailor-Made for Success: Turning Customization into a competitive advantage
With a widely cited statistic showing 60 to 80 percent of final buying decisions made in stores, the fight for the consumer's eye is shifting from the TV and computer screens to the shelves.
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Mobile Operators: Tired of Margin Pressures?
A.T. Kearney's European and Global Cost Benchmarking can serve as a starting point to manage costs, improve operations and develop a cost-conscious culture.
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Transformation 2.0: Turning the Change Process Inside Out
The stuff kids use to "talk" to their friends—wikis, blogs and forums—is now helping companies give voice to every person in the organization.
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Failure to Launch: Why Some Spin-Offs Can't Leave the Nest
Wish that spin-off would leave the nest once and for all and fly on its own? Tough love for a spin-off is a proven approach that can save years of heartache.
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Lean product management: High-tech manufacturers boost profits by reducing product complexity
11 January 2008 — Manufacturing Business Technology
The combination of lightning-swift product development cycles and intense price competition has left electronics and computer hardware manufacturers looking for new approaches to improve their cost positions.
By Joachim Ebert and Michael Baum
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Call Centers Can Be Profit Centers
Your customer contact center is more important to your customer relationships than you think, especially if you know which calls to keep and which calls to outsource.
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Hitting Back: Strategic Responses to Low-Cost Rivals
January 2008 — Strategy & Leadership
The way to beat low-cost competitors that have the potential to become serious competitors is to identify and deal with them early, before they get a foothold in a market.
By Jim Morehouse, Bob O'Meara, Christian Hagen and Todd Huseby
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Research & publications archive