Achieving Excellence in Retail Operations (AERO) Survey

A.T. Kearney invites your company to participate, along with other top retailers from around the world, in an assessment of best practices in retail operations. The A. T. Kearney Achieving Excellence in Retail Operations (AERO) study will provide your company with insights into how your organization compares with leading companies, and will detail emerging best practices.

This global study has been developed for multiple retail sectors:

• Apparel
• Convenience
• Drug / Health & Beauty
• Grocery
• Hard Goods / Do-it-Yourself
• Electronics
• Mass/Department Store/Hypermarket
• Restaurants/Food Services

The 2009 study, the first of our planned regular AERO studies, can become your baseline for comparisons going forward. Your company will gain strategic and tactical insights by region and retail sector, for these key dimensions:

• Driving store value – direction setting and integrating the voice of the consumer
• Core store operations – delivering the customer experience
• Enabling store value – optimizing infrastructure
• Learning Store methodology – implementing improvements and creating a culture of continuous change

Customized feedback
As a participating company, you will receive a customized benchmark report that shows how your company compares to leading companies in your sector and region, as well as a summary of the study’s findings.  There is no charge to participate in the survey or for the customized analysis. 
Confidentiality
All company-specific information from the study will be kept strictly confidential. Study findings and reports will only include aggregate information as part of the overall data analysis.
Participate in the study
To participate in the study, please click the button below to go to the registration page. We will then email you a link, user ID, and password to access the study. The AERO survey is comprehensive, so you may need to coordinate your response with several members of your store operations, merchandising and marketing teams. The survey structure allows for multiple individuals to complete different sections of the survey at different times. All responses are automatically saved. A.T. Kearney consultants are available to assist you and your team with the completion of your survey response.