On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing

About the Study About the Study

The Omnichannel Consumer Preferences study is the newest in our series of breakthrough research in retail innovation. The report summarizes the findings of the study, input from a variety of retailers and property developers, and A.T. Kearney retail sector analysis. The independent survey of more than 2,500 consumers and dozens of retail executives was funded by, and completed in cooperation with, leading U.S. shopping mall real estate developers. 

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