On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing

About the Study About the Study

The Omnichannel Consumer Preferences study is the newest in our series of breakthrough research in retail innovation. The report summarizes the findings of the study, input from a variety of retailers and property developers, and A.T. Kearney retail sector analysis. The independent survey of more than 2,500 consumers and dozens of retail executives was funded by, and completed in cooperation with, leading U.S. shopping mall real estate developers. 

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Media Highlights Media Highlights

Analysis: Zappos Goes Brick-and-Mortar 

Chain Store Ager, November 2014 


Zappos Opens a Temporary Pop-up Shop

Internet Retailer, November 2014 


Amazon Has an Omni-Channel Ambition

Dong-A Business Review, November 2014 


Amazon Has an Omni-Channel Ambition

Dong-A Business Review, November 2014 


E-Commerce vs. Brick-and-Mortar Stores: Who’s Really Winning?

Urban Land, 7 November 2014 


5 Reasons Amazon Should Open Brick-And-Mortar Stores

businessinsider.com, 10 October 2014 


Bringing Digital Shoppers to Brick and Mortar

Drug Store News, 22 August 2014


Consumers Clearly Prefer Shopping in Stores

Grocery Headquarters, 28 July 2014


One Reason Retail Agents Should Celebrate

Globe Street, 28 July 2014


Maybe It's Time To Redefine 'The Store'

Forbes, 27 July 2014


Bricks and Mortar are Crucial for Retail

BNN, 25 July 2014


Study Finds Shoppers Prefer Brick-And-Mortar Stores to Amazon and EBay

Forbes, 25 July 2014


Welcome to The Mall of 2039: It's Nothing Like Today

CNBC, 25 July 2014


A.T. Kearney: Stores Drive Most Sales, Online and Off

Chain Store Age, 24 July 2014


Consumers Clearly Prefer Shopping in Stores According to A.T. Kearney Omnichannel Shopping Preferences Study

24 July 2014


One Useful Feature For Online Retailers: Lots of Physical Stores

Wall Street Journal, 24 July 2014


Study Finds Physical Plus Digital Is Best Retail Strategy

WWD, 24 July 2014


Study Finds Physical Stores Paramount in Driving Retail Sales Across All Channels

National Real Estate Investor, 24 July 2014