New York, New York, U.S.A.
11 October 2012
Senior executives will discuss and debate technology, trends, and innovations shaping social media, mobile, advertising, big data, cloud, Internet, eCommerce, and consumer engagement.
Big Marketers and Social Media This presentation is an overview of the firm's recent research on social media marketing by the world's top brands—and some new rules for the future.
Jim Singer, A.T. Kearney partner, Chicago
Scenarios of Future Brand Behavior on Social Networks Related Articles Jim Singer, A.T. Kearney partner, is quoted in a comprehensive overview of the fifth annual Media and Technology Summit.
It appears advertisers were not ready for the arena of digital outreach in this year's Olympics, as 60 percent of the ads made no digital references whatsoever.
In the race to reach digitally savvy viewers, most of the advertising during the Olympics never left the starting blocks.
Few of this year's Super Bowl ads used social media in their campaigns. What a missed opportunity.
Businesses have a way to go to understand their current social media presence—let alone understand how to use the information.
Like being stuck in quicksand, struggling against the social media mindset simply hastens your demise.
What are the world's top 50 brands doing with the largest global consumer audience ever assembled? Not much.
While digital marketing is still in its infancy—at somewhat of a trial-and-error stage—consumers are way ahead.
An analysis of Marmite's performance on Facebook, YouTube, Twitter, and the Web offers insights into its fanatic customer bipartisanship and suggests that ordinary folks are rewriting the rules for social media every day.
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