Global Retail E-Commerce Index™

The Global Retail E-Commerce Index™ ranks the top 30 countries for their e-commerce potential, based on several variables that rate both a country's current market and its potential for growth. The findings provide a wealth of information for retailers to use in developing successful global e-commerce strategies and identifying emerging market investment opportunities.

Current Research

Online Retail Is Front and Center in the Quest for Growth

The 2013 Global Retail E-Commerce Index™

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Today’s most successful retailers see global expansion as a crucial platform for growth. Wary of “real estate wars” and long ROI horizons, many have seized the online retail opportunity to overcome these challenges. Retailers everywhere are diving into online retail as consumers across the globe in both developed and developing markets go online to buy products. They are using a variety of growth strategies, from grassroots websites to acquisitions of smaller online retailers or expansion of international shipping capabilities.

A.T. Kearney 2013 Global Retail E-Commerce Index ranks the top 30 countries in both developing and developed markets for their online market attractiveness. The rankings are based on nine variables that measure both the current size of the online retail market and its potential for growth.

Following are some major findings of this year's index:
 

A.T. Kearney E-Commerce Index 1

China takes the top spot. China occupies first place in the index. The G8 countries all fall within the Top 15. India is not ranked. India, the world’s second most populous country at 1.2 billion, does not make the Top 30, because of low Internet penetration (10 percent) and poor financial and logistical infrastructure compared to other countries. 
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A.T. Kearney E-Commerce Index 3

Developing countries feature prominently in the Index. Developing countries hold 10 of the 30 spots, including first-place China. These markets have been able to shortcut the traditional online retail maturity curve as online retail grows at the same time that physical retail becomes more organized. Consumers in these markets are fast adopting behaviors similar to those in more developed countries. 
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A.T. Kearney E-Commerce Index 2

Several "small gems" are making an impact. The rankings include 10 countries with populations of less than 10 million, including Singapore, Hong Kong, Slovakia, New Zealand, Finland, United Arab Emirates, Norway, Ireland, Denmark, and Switzerland. These countries have active online consumers and sufficient infrastructure to support online retail;
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A.T. Kearney E-Commerce Index 4

Today's most successful retailers see global expansion as a crucial platform for growth. Retailers everywhere are diving into online retail as consumers across the globe in both developed and developing markets go online to buy products.

 

Click here to enlarge
 

Top 10: The 2013 Global Retail E-Commerce IndexTM Ranking

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News Release

Media Highlights

Past Reports

Contact

Contact

Hana Ben-Shabat

Partner, Americas

Hana joined the firm in 1998 in London and transferred to NY in 2008. She is currently a partner in our Consumer Goods and Retail Practice and co-leader of the AT. Kearney Global Consumer Institute, assisting c-level executives with issues of corporate strategy, organizational effectiveness, and operations. Her main sectors are specialty retail, luxury, and cosmetics.

Hana is a frequent speaker in industry conferences and is often quoted by leading  media outlets, such as CNBC, WSJ, NY Times, Chicago Tribune, Forbes magazine, and WWD. She is widely known for her thought leadership in the area of retail global expansion. Consulting Magazine has recognized this contribution by naming her one of “Top 25 Consultants” in 2010.

Prior to joining A.T. Kearney, she held several sales and marketing positions with Israeli technology companies and prior to that she served for two years in the Israeli army where she was an officer.

Hana holds a bachelor of arts degree in political science and psychology from Tel Aviv University, MBA from Rotterdam School of Management, and a diploma in corporate finance from London Business School. 

Selected Publications

The 2013 Global Retail E-Commerce Index: Online Retail is Front and Center in the Quest for Growth
The 2012 Global Retail E-Commerce Index: E-Commerce is the Next Frontier in Global Expansion
Global Retail Expansion: Keeps on Moving
Consumer Wealth and Spending: The $12 Trillion Opportunity
Beauty: Only as Deep as the Customer Experience
Beauty and the E-Commerce Beast

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Mike Moriarty
Partner
Parvaneh Nilforoushan
Parvaneh Nilforoushan
Consultant
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Video

video The 2013 Global Retail E-Commerce Index™

The 2013 Global Retail E-Commerce Index™

Mike Moriarty, A.T. Kearney partner, discusses study insights and opportunities for retailers in the global marketplace.


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